Alexis Turner

SEO Case Studies

Strategy is nice.
Results are better.

Three real-world SEO wins—built with sharp strategy, fast execution, and a clear focus on what moves the business forward.

01

Metricool

Built a Viral Content Engine That Drove 36K+ Monthly Clicks

Turned a single blog post into a traffic magnet that users bookmarked and returned to every week

The Challenge

Metricool's blog was getting solid traffic at 12K monthly visits, but we needed a content play that could consistently capture high-intent, time-sensitive searches in the social media management space. The goal was to create something that would stand out in a crowded market and drive both traffic and conversions.

What I Did

I identified a gap in the market. TikTok creators were constantly searching for trending audio, but only one other site was serving this need. I launched a weekly “Viral TikTok Audio Roundup” that I updated every Sunday with fresh trends. This wasn’t just another blog post. It was a living resource that people would bookmark and check every Monday morning.

The Results

The numbers did the talking.

1.2K

Clicks per day

36K+ monthly visits within 2 weeks of launch

+3%

Free trial signups

Traffic source data pointed to this content as a major driver

3–4 hrs

Weekly upkeep

One of the highest ROI content plays on the site

1

Direct competitor

A massive visibility advantage in the space

Before

12K monthly visits

After

36K+ monthly visits

From the blog’s starting traffic to one new resource delivering 36K+ monthly visits within two weeks.

Why It Worked

I didn’t just write content. I created a resource people needed on a recurring basis. That’s the difference between content and a content engine that keeps delivering results week after week.

Skills Used

Content StrategyKeyword Gap AnalysisTrend ResearchSEO CopywritingTraffic Analysis

02

High Performance Homes USA

Cracked AI Overviews for a Luxury Remodeling Brand in One Week

Took a brand from zero AI visibility to consistent placements across their core service keywords

The Challenge

High Performance Homes USA, a luxury home remodeling company in California, wasn’t appearing in AI Overviews at all. With Google’s AI-powered search becoming the new battleground for visibility, they were invisible where it mattered most. Traditional SEO was working, but they needed to adapt to how people actually search now.

What I Did

I overhauled 40+ pages with advanced schema markup, FAQ sections, and TL;DR summaries designed specifically to trigger AI Overview placements. I taught myself an efficient schema implementation process and executed the entire project in just one week. This required understanding not just traditional SEO, but how AI models parse and prioritize content.

The Results

The numbers did the talking.

0 → AI

Overview visibility

Consistent placements across core service keywords

40+

Pages optimized

Advanced schema, FAQs, and TL;DR summaries

1 week

Full execution

Fast, efficient implementation across the site

3

High-value examples

Commercial and informational query visibility

Before

Zero AI visibility

After

Consistent placements

Including “Best Home Upgrades Before Selling,” “California Home Remodeling Experts,” and “Cost to Remodel Bathroom in California.”

Why It Worked

Most SEOs are still playing the old game. I’m already optimizing for how people actually search now through AI-powered tools like ChatGPT, Perplexity, and Google’s AI Overviews. I saw where search was heading and got ahead of it.

Skills Used

Schema MarkupAI Overview Optimization (GEO/AEO)Technical SEOContent RestructuringWordPress

03

Local Painting Business

Took a Local Painter from Referral-Only to County-Wide Operation

Built a complete online presence that turned a solo painter into a business owner with employees

The Challenge

A professional painter I hired to work on my house was talented but stuck. He was working solo, relying entirely on referrals, and wanted to scale his business but had zero online presence. He was ready to take on bigger projects but didn’t have the visibility or credibility to attract new clients beyond word-of-mouth.

What I Did

I built him a landing page from scratch, set up and optimized his Google Business Profile, and executed a hyper-local SEO strategy targeting his service area. I also grew his social media presence to build trust and showcase his work visually. This wasn’t just about rankings. It was about creating a complete digital ecosystem that generated leads on autopilot.

The Results

The numbers did the talking.

Solo → Team

Business growth

He hired employees to keep up with the operation

County-wide

Service area

Expanded beyond one small city

#1

Inquiry source

Google Business Profile became the top source of new clients

Booked out

Lead volume

Demand grew enough that he had to turn down work

Before

Referral-only solo painter

After

County-wide team

A complete digital presence turned a word-of-mouth operation into a recognized local brand.

Why It Worked

I didn’t just “do SEO.” I understood his business goals and built a system that turned his online presence into a lead generation machine. Local SEO isn’t about keywords. It’s about understanding how people search for services in their area and making sure you’re the obvious choice.

Skills Used

Local SEOGoogle Business Profile OptimizationLanding Page DevelopmentSocial Media GrowthLead Generation Strategy